In his early life, the owner of Princeton was very dedicated and deeply connected with volunteering in animal shelters and animal rescues camp around Princeton, New Jersey, US. Being a nutritionist himself, he focused on providing the most well-balanced, nutrient-rich diet to all abandoned or abused animal, even with very scarce resources which is not uncommon for non-profit animal shelters.

Over the years, his dedication has brought along other like-minded people including food scientists, vets, biologist and other experts who now formed this company’s research and development team. Moving forwards, this company with its strong diverse team will continue to provide pets with high quality and affordable food to extend their healthy years

With understanding of pet health and nutrition, we keep improving and renovating new recipes which are complete and balanced for pets to boost their peak performance and health.

We treat pets as our priority. With care and love, we prepare their food in complete and balanced to ensure they look and feel their best at any age.

It varies somewhat by formula, but in general, here's what you and your pets can expect.

• 100% guaranteed tasty and balanced meals
• 100% Natural & Fresh
• Hypoallergenic formula for all breeds
• High-quality protein from animal sources as No 1 ingredient
• Affordable